Services Overview
I have worked with a variety of vendors over the years. Compelling
Cases is the first one that has stopped to learn our product.
Kay Bransford
VP, Product Marketing
Vocus
Compelling Cases integrates your customers' powerful experiences into your sales and marketing strategy by constructing relevant, purposed testimonials, snapshots and customer success stories, then guiding you in their most effective use.
Customer Success Stories and Case Studies
In many cases, a more comprehensive story about end customers' positive experiences and results are necessary to drive home the full, positive impact of doing business with your company. Typically one to three pages when completed, customer success stories provide detailed information about the featured customer's business and challenges, their specific need for a solution like yours, options considered, why your organization was selected, how the solution was applied in their environment and detailed end results or ROI. Compelling Cases is uniquely qualified to capture the most relevant details about your customers' experiences in engaging, effective customer success stories and case studies. More»
Success Sound Bites
Leading global companies are now leveraging audio clips, testimonials and interview segments as another way of giving prospects an experience of their customer successes. More»
Customer Success Stories Styled for PR Opportunities
PR is an essential element in gaining credibility and creating awareness for your organization. Publications are particularly interested in results-oriented, journalism-quality success stories about how a solution helped solve a problem. With strong business journalism experience, Compelling Cases helps you leverage your customer experiences in articles customized for targeted publications. More»
Story Discovery
Compelling Cases helps you identify and take action on the customer experiences that will most powerfully echo your marketing messages and support your sales process. We guide you through the process of pre-qualifying prospective candidates for testimonials and success stories, and identifying the most powerful stories. More»
Strategic Testimonials
Testimonials, typically one to three sentences, capture your customer's "voice" and express the value of doing business with your organization—while quickly fostering credibility. Compelling Cases helps you drive the process strategically, assisting with collecting, capturing and positioning relevant, purposed written testimonials in your marketing. More»
Success Snapshots
Success snapshots amplify the value of doing business with your organization with more detail than a testimonial can provide and may or may not use customer quotes. Typically three to four paragraphs, Success Snapshots quickly touch on the needs and challenges at the featured company, the solution applied and the results. Compelling Cases connects with your end customers to create effective snapshots. More»